There are a lot of things that hit me now when I think about
Vermont. Before last week I either
didn’t know about some of these things or if I did know I had forgotten about
them. We went up to visit friends of
ours that used to live here in TN and it is a long, long, long drive. As small of a state that Vermont is a good
bit of the drive is actually was actually in Vermont. It’s a long narrow state that runs vertically
on the map and as luck would have it our friends live near the top. Six or seven of the sixteen hour drive (with
two kids in the car) were in Vermont.
The first thing that hits you is that it is really
pretty. The pictures and the postcards
you may have seen are entirely accurate.
Not only is it pretty, but there’s no billboards to spoil the view. I looked it up and they outlawed them the
very year I was born (so as to mark the occasion I am sure) of 1968. In addition to that there are very few box
stores. I saw a Lowes Hardware store in
Burlington. I never saw a Wal-Mart, but I did a Google search and it looks like
there are a few (less than half a dozen).
Another thing I never saw was a football field. I’m sure there are some…somewhere, but I
never saw any.
We picked up several magazines and brochures to read about
Vermont and saw several interesting things.
It seems that in some High Schools the sport of choice is downhill
skiing. I though that was pretty
cool. I have downhill skied before…at
Ober Gatlinburg. I’m sure it is
different in Vermont.
One thing that hit me was some of the brand names that come
out of Vermont. For some of these companies I just never quite made the jump to associating with the
state. For instance, Cabot. We went to their factory and watched a little
video about them and bought cheese and whipped cream. What made that one
particular visit more interesting for me is a post I had just seen on
Facebook. The post was about dairy
farmers selling off their farms or facing the threat of bankruptcy with changes
to the market. The key change is that
Wal-Mart (the Voldemort of retail) has cancelled it’s contract with Dean Foods
that supplied most of the retailers milk.
Dean worked with a lot of small farmers.
Wal-Mart will be working mainly with agribusiness type dairy businesses
(think super large dairy farms that don’t give a crap’s ass about cows and are
only run by dark princes of evil reminiscent of Vlad the Impaler…of course I
exaggerate a little…but only a little).
So, before I digressed I was talking about Cabot
Creamery. Cabot is actually a COOP. You can go to their web-site and read about
their COOP, but the bottom line is that the farmers who participate with the
COOP have a much greater control of their destiny. This kind of concept permeates Vermont. The idea that if we work together and support
each other we actually have more freedom and control of our destiny. I think sometimes in America we have this
idea that freedom is all about being free of rules. There's this idea that if we all do what we
want then some sort of magical fairy dust makes everything work out for the
best.
But life doesn't work that way. Economics doesn't work that way...the farmers of Vermont realize that. Ask any farmer who has had a contract with Dean foods.
But life doesn't work that way. Economics doesn't work that way...the farmers of Vermont realize that. Ask any farmer who has had a contract with Dean foods.
The visit to Cabot for me was more than just a visit to a
cheese and butter house, it was a lesson in economics. A lot of my relatives were dairy
farmers. My granddad was a dairy farmer.
My great granddad was a dairy farmer. A
lot of my great-aunts and uncles were dairy farmers. It’s hard work and they deserve to make a
living. COOPs are the way to make it
happen. Don’t buy dairy at Wal-Mart.
Let's do a flashback to before I was in Vermont, before I had kids, even before I was married. I had left seminary and went home to work in the family
business. We opened a store in Chattanooga that I ran for nine years (nine
really, really long, traumatic, hard years).
Our main products were for home interiors. We did customer window treatments, wall art,
lamps, stuff like that. My mom’s store
in Cleveland had been named “Linens for Less” for years, but we changed the
name for the Chattanooga store to “Nancy’s Home Fashions.” From a marketing standpoint I eventually
learned that no one has any idea what in the world a, “home fashion” is. Cest la Vie.
Well, in addition to all the stuff for the house we also had
gifty type stuff. One of the lines I
almost brought in was Vermont Teddy Bear.
They are really high quality teddy bears that you can get for kids to
play with (they won’t fall apart in two weeks) or collect. They aren’t cheap. They are a good quality product.
Well, about the time I was considering Vermont Teddy Bear the TY Beanie Baby craze hit. Cheap little crappy bear products with cute names and low prices...and people bought them up like crack cocaine. We became dealers for crack cocaine and we didn’t ever carry Vermont Teddy Bears. I did use money from the sale of the Ty Beanie Babies to raise money for medical research for Multiple Scloersis so I don't feel entirely guilty.
Well, about the time I was considering Vermont Teddy Bear the TY Beanie Baby craze hit. Cheap little crappy bear products with cute names and low prices...and people bought them up like crack cocaine. We became dealers for crack cocaine and we didn’t ever carry Vermont Teddy Bears. I did use money from the sale of the Ty Beanie Babies to raise money for medical research for Multiple Scloersis so I don't feel entirely guilty.
We didn’t go see the Vermont Teddy Bear factory place. We passed it on the way to Burlington…maybe
it was while we were in Burlington. The
important thing was that our daughter wasn’t watching when we passed by. Every year our kids have to do
some sort of educational project during the summer and for this summer she is
doing a lot of reading. Luckily for us
when we were passing all those Vermont Teddy Bear signs she had her head in a
book. Next time we visit we promise she'll get her visit...and a bear.
Now we are going to go back in time...again That’s really fine because one of the movies
the kids watched in the car on our 16 hour journey was, “Back to the
Future.” Before we had kids, in fact
back all the way to when we first got married we went on our honeymoon. No surprise that we went on a honeymoon, but
there’s a story there. The night before
our wedding we changed our honeymoon plans.
We were gonna go south from Cleveland, TN down into Georgia to a secret
rendezvous on a beach somewhere. Instead
we headed north into Virginia. Among our
other stops we spent a few days in the historical city of Williamsburg. Because if you are going to have a honeymoon
you should do something historical right?
Don’t ask. Historical…honeymoon. I know it doesn’t go together, but somehow it
worked. We stayed at Bed and Breakfasts Inns instead of hotels. We never had
reservations anywhere. We had a
blast. One of the little stores we went
in at Williamsburg was Danforth Pottery.
Guess where Danforth Pottery is made?
Vermont!! In fact, that
Williamsburg store is the only store they have outside of Vermont. It’s just one more Vermont brand I didn’t
associate with Vermont.
One company that you do likely…maybe…associate with Vermont
is Ben & Jerry’s Ice Cream. Just
another comment about our wedding. At
the reception we had an ice cream bar…with Ben & Jerry’s. At the time there was no Ben & Jerry’s
scoop shop in our area of Tennessee, so we had to arrange for it to be shipped
in. My mom had a catering business years
earlier so I just called found the number for the company and called. I just told them I was with “Bennett’s House
of Catering” and that we had a client that wanted Ben & Jerry’s and what
did we have to do to make that happen.
You can see Ben, Jerry, and I go way back.
The friends we were visiting in Vermont were in the ministry
and on our way to Ben & Jerry’s we were discussing, “The Poor People’s
Campaign.” I don’t remember how we got
on the topic, but it’s pretty obvious social justice and ice cream go
together. It’s the middle of Vermont you
have to talk about something…right? There
we were driving to Ben &Jerry’s talking about the Reverend Barber,
institutional racism, the Koch brothers, and the efforts of some to fight back
for the poor, the working class, and the middle class.
And then we showed up at Ben & Jerry’s to eat delicious
ice cream. We took the tour, watched a
little bit of the production, and we watched their little movie about the company. Then, surprise, surprise, surprise at the end
of the Ben & Jerry’s company movie they talked in the movie about their
support for the Poor People’s Campaign. Just
what we were talking about on our way to eat the fattening ice cream.
So what all have we learned so far…the Cabot Creamery COOP
helps protect dairy farmers from the evils of Wal-Mart, Vermont makes great
Teddy Bears, and Ben & Jerry’s supports fighting for the little guy. Regardless of whether that little guy is
black, gay, trans, a farmer, poor, or even a white straight dude. Vermont is freakin’ AWESOME!!!!
Let’s not mention Green Mountain Coffee. Green Mountain Coffee is well, it’s good
coffee. The company is incredibly
environmentally sensitive as are most Vermont companies. King Arthur Flour is sold in the South, but
in Vermont it’s as ubiquitous as White Lilly.
If you go to a church social and people ask you for the recipe they just
reply, “It’s just whatever’s in the King Arthur Cookbook.”
I think Wisconsin may have a stronger marketing presence
when it comes to cheese than Vermont, but as far as “craft cheese” (think craft
beer…smaller organizations making higher quality product) my guess is that
Vermont has Wisconsin blown away. Get
this. I mentioned the dairy COOPs
earlier when I was writing about Cabot Creamery, but when it comes to cheese
these Vermonters are downright zealous about their milk. So quite a few cheese makers dry the hay that
they feed to their dairy herds. The idea
is that summer, fall, winter, spring, or mud season (more on mud season later)
the milk coming out of the cow tastes the same because they have consistent
feed all year long.
They have whole barns for drying hay! Maybe this is widespread across the nation…I
don’t know, but I haven’t ever heard of it before. For that matter it was interesting I hardly
ever saw any dairy cattle in Vermont. There’s
the Cabot Creamery COOP farmers, the dairy farmers that supply Ben & Jerry’s,
the local cheesemaker dairy farmers…but where are all the cows? It turns out they are in the barn. Think about it…it’s so darn cold with so much
snow on the ground they can’t let them out during the winter…and the winter,
harsh spring, harsh fall, and mud season take up most of the year…so they just
keep them in the barn. The barns are
huge. Big, big barns. My grandfather was a dairy farmer in Bradley County,
Tennessee and I don’t know that I ever saw a barn as small as his.
Now…about mud season. I haven’t witnessed mud season, but I
hear it’s crazy. It comes just as spring
is ending. Just do an internet search
for “Vermont, Mud Season” and look at the pictures. What I didn’t understand when I first heard
about it is that Vermont has a tremendous number of unpaved roads. The paved roads they clean religiously during
the winter and if you have access to one you can get anywhere. Even the unpaved roads are largely passable
during the winter. It’s during mud
season it can get squirrely. We heard
that last year they never closed schools (at least in the area we were at) for
winter, but they did have to close them one day during mud season. I’ve never heard of such! 😊
Last, but not least…maple syrup. You can find an infinite number of brands of maple
syrup. We stopped by Goodrich’s Maple
Farm for ours. One of the Goodrich
daughters was there an gave us an excellent history of her family’s operation
(now in it’s 3rd generation) and the maple syrup industry in
general. The Goodrich’s do not
distribute through grocery stores but sell and ship direct out of their store…everywhere
in the world. They have actually shipped
their maple syrup to nearly every country in Asia…and Moscow. It could be that Putin shared some of Goodrich’s
maple syrup with Trump in that secret meeting!!
But really, maple syrup farms are everywhere. In the south if you throw a rock you might
hit a Baptist church. In Vermont if you
throw a rock you might hit a maple syrup farm.
The way they make it is very similar to the way we make sorghum down
here. When the juice comes out of the
sorghum plant it has a lot of water in it so you put it in a big tray and boil
it down. Same thing with Maple
syrup. When the juice comes out of the
maple tree it’s about 98% (I think that’s what the Goodrich lady said) water. Then they just boil it down. There are four different grades of maple
syrup that are dependent on what time of the year the juice is harvested (and
probably on how long your boil it down as well). We don’t have that with sorghum.
Anyway, that just about sums up a lot of our trip to
Vermont. It’s an absolutely beautiful part of the country. They have really structured things up there
to support their environment, their families, and their local businesses. They take the long view. Some of that stuff (conservation, etc) has a
cost to it, but that’s what they have decided to do with their state. It makes it a place were visiting or moving
to if you have the hankerin’. Just don’t
forget about mud season.